Mayzon rolling out debut line of Rubbermaid for bath and home
Home Textiles Today Staff // September 9, 2025
New York – Product innovation is the name of the game as home supplier Mayzon brings Rubbermaid into bath and home under a new strategic licensing partnership with Newell Brands.
The collaboration’s first round of Rubbermaid products will launch this fall with what Mayzon describes as “best-in-class” organization and decor solutions designed to help consumers keep their homes neat and functional.
The partnership’s first products will feature a diverse assortment that includes shower liners, shower curtains, tub mats and bath accessories. The launch will also comprise multi-purpose hampers and home storage solutions for multiple rooms. A soft launch this fall will be followed by a full rollout in the first quarter of 2026.
The licensing deal supports Mayzon’s portfolio expansion into a higher tier of product innovation by leveraging the stature and broad consumer recognition of the Rubbermaid brand. A strategic national brand marketing plan will accompany the collaboration’s launch to drive consumer awareness and retail performance.
“Mayzon has always found inspiration in creating opportunities to deliver a superior consumer experience with our innovative home product solutions,” said Ronald Anderskow, Mayzon’s CEO. “What makes this partnership so exciting is that we are combining the incredible global brand equity of Rubbermaid with our legacy of trailblazing innovation in the home industry.”
The partnership’s innovations will be showcased in Mayzon’s newly redesigned showroom during New York Home Fashions Market in September. The company’s showroom is located at 261 Fifth Ave.