Mayzon Announces Licensing Agreement with Rubbermaid Brand, Combining 200+ Years Experience in Home Innovation
NEW YORK, NY, Sept. 2, 2025 – Mayzon and Newell Brands, leaders in product innovation with over 200 years of combined expertise, today announced a licensing agreement to deliver best-in-class organization and decor solutions for bath and home.
Under the agreement, Mayzon is a licensee of Newell Brands under its Rubbermaid brand. The highly anticipated first new retail products from this agreement will launch this fall.
A true match made for the home, the agreement unites Mayzon’s proven history of bath and home product development with the Rubbermaid brand’s trusted name in household storage and organization. Mayzon (founded in 1929) and the Rubbermaid brand (established in 1920) bring over 200 years of recognized expertise to the market.
Mayzon’s goal is to improve everyday living with high-quality products that help consumers keep their homes neat and functional. The initial retail product program, available in November, features a diverse assortment that includes shower liners, shower curtains, tub mats and bath accessories. The launch will also have multi-purpose hampers and bins that are perfect home storage and organization solutions for any room.
Products will focus on innovation that delivers increased revenue for our retail partners and delivers a superior experience for consumers. The licensing agreement will support Mayzon’s portfolio expansion into a new higher tier of product innovation by leveraging the strength and broad consumer recognition of the Rubbermaid brand. A strategic national marketing plan will support the launch to drive consumer awareness and retail performance.
“Mayzon has always found inspiration in creating opportunities to deliver a superior consumer experience with our innovative home product solutions," said Ronald Anderskow, Mayzon's chief executive officer. "What makes this so exciting is that we are combining the incredible Rubbermaid brand equity with our legacy of trailblazing innovation in the home industry. Consumers are going to love our work with this iconic brand.”
Mayzon’s innovations will be showcased in our newly redesigned showroom during New York Home Fashions Market Week, September 15-18. Appointments to visit our showroom, located at 261 Fifth Avenue, can be made by calling (212) 684-1191 or emailing contactus@mayzon.com.